Writing for the web is different from writing for print. Web
visitors are usually in a hurry. They glance at your web pages before
deciding whether to click back or not.
Your web copy needs to entice “scanners” to start reading; and then
it needs to persuade readers to get in touch with you, to sign up for
your e-newsletter, or to buy from you.
That’s exactly what this guide helps you to do: Learn how to write copy that converts web visitors into business leads.